Visibility Scores Explained

Score Overview

The MeasureLLM visibility score is a composite metric from 0-100 that represents your brand's overall presence and prominence in AI-generated responses for specific keywords.

Score Components

The visibility score is calculated from 8 weighted factors, totaling up to 100 points:

1. Mention Presence (20 points)

The foundation of your score is whether your brand appears at all:

• Mentioned: +20 points
• Not mentioned: 0 points

A brand that never appears will have a score of 0, regardless of other factors.

2. Position/Prominence (15 points)

Where you appear in the response significantly impacts your score:

3. List Position (10 points)

When AI provides a list of options, your position in that list matters:

• #1 in list: +10 points
• #2 in list: +8 points
• #3 in list: +6 points
• Top half of list: +4 points
• Bottom half of list: +2 points

4. Recommendation Strength (15 points)

How strongly the AI recommends your brand:

• Strong recommendation: +15 points — "I highly recommend..."
• Moderate recommendation: +10 points — "[Brand] is a good option..."
• Weak recommendation: +5 points — "[Brand] is one option..."
• Negative mention: +0 points — "[Brand] has issues with..."

5. Citation Quality (15 points)

Whether AI cites your content affects your score:

• Official source: +15 points — AI links to your official domain
• Authoritative source: +12 points — Referenced as trusted source
• Review site: +8 points — Cited from review/comparison sites
• Generic citation: +4 points — Basic URL mentioned
• No citation: +0 points — Just brand name mentioned

6. Sentiment (10 points)

The tone of how AI describes your brand:

• Very positive: +10 points
• Neutral: +5 points
• Negative: +0 points

7. Competitor Comparison (10 points)

How you compare when competitors are also mentioned:

• Favorable comparison: +10 points — Positioned better than competitors
• Neutral comparison: +5 points — Mentioned equally
• Standalone mention: +3 points — No direct comparison made
• Unfavorable comparison: +0 points — Positioned worse than competitors

8. Factual Consistency (5 points)

How accurate the AI's information about your brand is:

• Verified accurate: +5 points
• Likely accurate: +4 points
• Uncertain: +2 points
• Potential hallucination: +0 points

Score Calculation Formula

The final visibility score is calculated by adding all applicable component scores:

Score = Mention + Position + List + Recommendation + Citation + Sentiment + Comparison + Consistency

Where (maximum points):
- Mention = 0 to 20 (brand mentioned or not)
- Position = 0 to 15 (prominence in response)
- List = 0 to 10 (position in recommendation lists)
- Recommendation = 0 to 15 (strength of recommendation)
- Citation = 0 to 15 (quality of citations)
- Sentiment = 0 to 10 (tone of mention)
- Comparison = 0 to 10 (competitive positioning)
- Consistency = 0 to 5 (factual accuracy)

Maximum possible score: 100 points

Platform-Specific Scores

You'll see different scores for different AI platforms because:

• Training data varies between platforms
• Some platforms update knowledge more frequently
• Response formats and citation behaviors differ
• Each platform has different recommendation patterns

Platform Score Variations

Aggregate Scores

Keyword Score

The average visibility across all platforms for a single keyword.

Project Score

The weighted average of all keyword scores in a project. Keywords can be weighted by importance.

Overall Brand Score

Your brand's overall AI visibility across all projects and keywords.

Score Interpretation Guide

Improving Your Scores

Key strategies for improving visibility scores:

1. Create authoritative content: Comprehensive guides and comparisons
2. Build citations: Get mentioned on sites AI platforms reference
3. Optimize for questions: Content that directly answers common queries
4. Maintain consistency: Regular content updates and fresh information
5. Track competitors: Learn from brands with higher scores