Competitor Tracking
Track and compare competitor visibility across AI platforms
Overview
Competitor Tracking helps you understand how your visibility compares to competitors across AI platforms. See who's winning on your keywords and identify opportunities to improve your position.
Add competitor brands to see when and how they appear alongside you
Side-by-side visibility comparisons across all platforms
See how competitor visibility changes over time
Notifications when competitors gain or lose visibility
Setting Up Competitors
Adding Competitors
- Go to Project Settings
- Click "Competitors" tab
- Click "Add Competitor"
- Enter competitor brand name
- Optionally add alternate names/variations
- Save
📸 Screenshot: Add Competitor Dialog
Shows the competitor setup form
Competitor Limits by Plan
| Plan | Competitors |
|---|---|
| Free | Not available |
| Starter | Up to 3 competitors |
| Pro | Up to 5 competitors |
| Premium | Unlimited competitors |
Competitor Dashboard
The competitor dashboard shows how you stack up against the competition:
📸 Screenshot: Competitor Dashboard
Shows competitor comparison charts and rankings
Key Metrics
- Overall Ranking: Your position vs. competitors across all keywords
- Keyword Share: Percentage of keywords where you rank highest
- Co-occurrence Rate: How often you appear together with competitors
- Win/Lose Trend: Keywords you're gaining/losing vs. competitors
Comparison Views
Head-to-Head Comparison
Compare your visibility directly against a single competitor:
- Score comparison by keyword
- Platform-by-platform breakdown
- Trend analysis over time
- Keyword-level wins and losses
📸 Screenshot: Head-to-Head Comparison
Shows you vs. single competitor across all metrics
Multi-Competitor View
See how all tracked competitors compare on a single keyword:
- Visibility ranking for the keyword
- Score comparison chart
- Mention context for each competitor
- Platform breakdown for each
📸 Screenshot: Multi-Competitor Keyword View
Shows all competitors ranked for a single keyword
Competitive Insights
Gap Analysis
Identify keywords where competitors outperform you:
- Keywords where competitors appear but you don't
- Keywords where competitors rank higher
- Platforms where competitors are stronger
Opportunity Identification
Find opportunities to gain competitive advantage:
- Keywords where you're close to overtaking competitors
- Platforms where competitors are weak
- Keywords where no clear leader exists
📸 Screenshot: Opportunity Analysis
Shows potential wins and close competitions
Competitor Alerts
Get notified about competitive changes:
Alert Types
- Competitor Gains: When a competitor's visibility increases significantly
- New Competitor: When a new brand starts appearing on your keywords
- Position Change: When you overtake or are overtaken by a competitor
- Competitor Drop: When a competitor loses visibility (opportunity!)
Configuring Alerts
- Go to Project Settings → Alerts
- Enable "Competitor Alerts"
- Choose which competitors to monitor
- Set sensitivity threshold
- Choose notification method
Best Practices
- Choose relevant competitors: Track direct competitors, not just big names
- Include emerging competitors: Watch for new players gaining visibility
- Review regularly: Competitive landscape changes over time
- Focus on gaps: Prioritize keywords where competitors beat you
- Learn from leaders: Analyze why top competitors perform well
Tip:Don't just track your biggest competitors. Sometimes smaller players or new entrants can quickly gain AI visibility and become significant threats.