Adding & Managing Keywords
Learn how to add and organize keywords for effective AI visibility tracking across 8 platforms
What Are Keywords?
Keywords in MeasureLLM are the queries, questions, or topics you want to track across AI platforms. Unlike traditional SEO keywords, these should reflect how people naturally ask questions to AI assistants - conversational, specific, and often in question form.
AI Search vs Traditional SEO
AI users ask complete questions like "What CRM is best for a 10-person startup?" rather than typing "CRM startup". Track keywords that match natural conversation patterns.
Types of Keywords to Track
A comprehensive keyword strategy includes multiple types of queries that capture different stages of the customer journey:
Brand Keywords
Direct mentions of your brand name
"What is [YourBrand]?"
"Is [YourBrand] good for small businesses?"
"[YourBrand] reviews"
Track direct brand awareness and sentiment in AI responses
Category Keywords
Your product category or industry
"Best CRM software for startups"
"Top project management tools 2025"
"Most affordable email marketing platforms"
Monitor visibility in product discovery queries
Problem-Based Keywords
Problems your product solves
"How to improve team productivity"
"How to track customer interactions"
"Ways to automate marketing emails"
Capture users searching for solutions you provide
Competitor Keywords
Competitor comparisons and alternatives
"[Competitor] alternatives"
"[Competitor] vs [YourBrand]"
"Is [Competitor] worth it?"
Understand positioning against competitors
Adding Keywords
Single Keyword
- Navigate to your project and click the "Keywords" tab
- Click "Add Keyword"
- Enter your keyword or question in the text field
- Select which AI platforms to track (all 8 or specific ones)
- Click "Save" - tracking begins immediately
Available Platforms
Bulk Import
For adding multiple keywords at once, use the bulk import feature:
- Click "Import Keywords" in the Keywords tab
- Upload a CSV file or paste keywords (one per line)
- Map columns if using CSV format
- Review keywords and confirm import
AI Keyword Generation
Let AI help you discover high-impact keywords based on your brand and industry:
AI-Powered Keyword Recommendations
Click "Recommend keywords"when adding keywords to automatically generate 10 relevant keyword suggestions based on your project's brand name, website, and competitors.
How AI Keyword Generation Works
- Go to Keywords → Add Keyword
- Select a project (required for AI to understand your brand context)
- Click the "Recommend keywords" link (with sparkle icon)
- AI generates 10 keyword suggestions - review and remove any you don't need
What AI Considers
The AI analyzes your project information to create relevant suggestions:
AI-Generated Keyword Categories
The AI generates a balanced 50/50 mix of branded and non-branded keywords:
| Category | Example |
|---|---|
| Product | "best event management software" |
| Comparison | "[brand] vs Cvent" |
| Question | "how to plan a virtual event" |
| Feature | "event software with registration" |
| Brand | "[brand] reviews", "[brand] pricing" |
Keyword Limits by Plan
The number of keywords you can track depends on your subscription plan:
| Plan | Keywords | Platforms | Updates |
|---|---|---|---|
| Free | 1 | All 8 platforms | Weekly |
| Starter | 15 | All 8 platforms | Weekly |
| Pro | 50 | All 8 platforms | Weekly |
| Premium | 100 | All 8 platforms | 2x Weekly |
Best Practices
Use Natural Language
AI platforms respond to conversational queries. Instead of "CRM software," try "What is the best CRM software for my business?" or "Which CRM should a startup use?"
Include Question Variations
Track multiple ways users might ask the same question. For example: "Best CRM for startups", "What CRM should a startup use?", and "Recommended CRM software for new businesses".
Monitor Competitor Keywords
Track keywords that mention your competitors to see when you appear as an alternative. Example: "[Competitor] alternatives" or "[Competitor] vs other options".
Review and Refine Regularly
AI platforms evolve, and so should your keyword strategy. Review your keywords monthly to add new relevant queries and remove underperforming ones.
Avoid These Common Mistakes
- • Using only short, generic keywords (too broad)
- • Tracking too many keywords without focus (dilutes insights)
- • Ignoring competitor and comparison keywords
- • Not updating keywords as your product evolves
Organizing Keywords
Keep your keywords organized for easier analysis and management:
- TagsAdd labels like "brand", "competitor", "product", or "problem-based" to categorize keywords
- GroupsCreate keyword groups for different campaigns, products, or focus areas
- PriorityMark high-priority keywords to focus attention on your most important queries
What Gets Tracked
For each keyword, MeasureLLM tracks these metrics across all selected platforms: